Chapter 3 - Stop: How Can Utilities Help?

Why do Utility Companies Matter?

Utility companies understand the importance of raising awareness around scams as it is a growing issue affecting people globally. With the shift to a more digital age, it has become easier for criminals to pose as legitimate companies and steal large sums of money from customers. Utilities have well known and trusted branding, which can easily be copied by others to look official either on the doorstep, over the phone or via email/post. With AI, criminals can now also copy voices, create realistic fake videos and clone entire websites, making impersonation more convincing than ever. Below is some information on why utility staff and companies are important in the fight against scams.

(Click on the cards below for more information)

Daily interactions

Utility companies have interaction with customers on a daily basis, whether this is face to face when carrying out work in a community or in a customer’s home, having a telephone conversation or communicating digitally.

Customer contact

Customer facing staff are in a privileged position, sometimes being the only person that customer will speak with that day. This means that people may trust utility workers, but that creates opportunity for criminals to take advantage of this and impersonate utility staff.

Why do Utility Companies Matter?

Daily interactions

Utility companies have interaction with customers on a daily basis, whether this is face to face when carrying out work in a community or in a customer’s home, having a telephone conversation or communicating digitally.

Customer contact

Customer facing staff are in a privileged position, sometimes being the only person that customer will speak with that day. This means that people may trust utility workers, but that creates opportunity for criminals to take advantage of this and impersonate utility staff.

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