Chapter 2

Click to reveal
Customer’s 1st name is used in the letter to make it personal.
red
Click to reveal
Fake testimonials or money back guarantees to make offer seem genuine.
blue
Click to reveal
Letter is written to put people under pressure to reply.
red
Click to reveal
Strong use of various colours and fonts to make the mailing grab your attention.
Click to reveal
PO Boxes are used instead of full postal addresses.
red
Click to reveal
Often says to keep their winnings a secret.
blue
Click to reveal
Requests money first before getting prize.
red
Click to reveal
Made to look authentic with directors name, picture and signature.
blue

