Professor Keith Brown

Why I am a Scambassador

By Professor Keith Brown- National Centre for Post Qualifying Social Work at Bournemouth University

Financial scamming is one of, if not greatest, crime that we have ever seen in the UK. The more we explore and research scamming the greater we realise the issue is for the whole of society.


The impact scams have on victim is not just the amount of money that is lost by individuals (approx. £10 Billion – yes, billion not million), but the effect it can have on their relationships with their families, loved ones and society.

Victims of this form of crime are often some of the most vulnerable members of our society – lonely elderly people sometimes in the early stages of dementia – and criminals are clearly targeting these people.

There is so much to be done to raise awareness of this type of crime, to help protect and support victims and to find and develop ways to stop the crime at source.


For these reasons, and because personally my family members have been victims of this type of crime, I am extremely proud to be a Scambassador. It is a privilege to be able to research, write and speak at events, raising awareness of financial scamming and its consequences and to lead the national research, working with major national organisations involved to try and stamp out scamming.


Personally I am committed to using every resource and opportunity at my disposal to eradicate this crime and I hope you too will join me and the Friends Against Scams campaign to drive out financial scamming.