Scams affect the lives of millions of people across the UK. People who are scammed often experience loneliness, shame and social isolation.

Friends Against Scams is a National Trading Standards (NTS) Scams Team initiative, which aims to protect and prevent people from becoming victims of scams by empowering communities to "Take a Stand Against Scams".

Friends Against Scams has been created to tackle the lack of scams awareness by providing information about scams and those who fall victim to them. This information enables communities and organisations to understand scams, talk about scams and cascade messages throughout communities about scams prevention and protection.

Friends Against Scams encourages communities and organisations to take the knowledge learnt and turn it into action.

Anybody can join Friends Against Scams and make a difference in their own way.


Our Aims
  • Highlight the scale of the problem by getting communities and the nation talking about scams.
  • Change the perceptions of why people become scam victims.
  • Prevent people from becoming or continuing to be a scam victim by providing more adequate support.
  • Recruit people to join the fight against scams to make this a scam-free nation.

If you would like to become a Friend Against Scams, you can complete the online awareness session. Otherwise, come and join one of our face to face awareness sessions. Click here to find a session in your local area.

Through hard work, passion and an abundance of positive energy, Louise has been influential in raising the profile of scams and highlighting the scale of the problem. After becoming frustrated with the way in which Trading Standards were historically able to help scam victims and seeing a need for improvement, Louise set about creating and managing the NTS Scams Team in order to identify and support victims of scams and investigate criminal activity.

Louise has been instrumental in setting up Friends Against Scams alongside her team and driving the initiative forward.

Friends Against Scams Partners

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